This week Dearest’s founder and CEO, Eiko Nakazawa, was the keynote speaker at APT (Acceleration Program in Tokyo) Women 2020. Initiated by the Tokyo Metropolitan Government, APT Women is a public program designed to promote female entrepreneurship within Japan’s vibrant, growing business community and to amplify the voices of diverse perspectives.
During her speech, Eiko explored her experiences with gender bias through the lens of a female entrepreneur, spoke about women’s changing roles within society, and shared how her growth mindset allowed her to learn through failure.
“Our charge now is to challenge cultural and gender norms, rather than follow them. To think boldly and dream bigger. To take up space within this world of entrepreneurial ideas, not make ourselves smaller.”
Eiko also spoke about Dearest’s business journey, from matching parents across New York City with childcare experts, to now building out a holistic, 21st century real estate amenity inclusive of children’s programming and a digital support system, and the reason for that pivot.
“New York parents see tremendous value in high-quality childcare providers and matching services. But we also consistently heard the desire of those parents to meet other families with similarly aged children living close by. They wanted connection.”
Our amenity programming provides a two pronged solution to that problem: physical programming that takes place in the building, and a digital platform that allows families to connect and build a support system they need.
Our amenity programming provides a two pronged solution to that problem: physical programming that takes place in the building, and a digital platform that allows families to connect and build a support system they need. Every session is provided as an amenity by the building’s experience team, allowing for more families to come together, share in the Dearset experience, and get to know their neighbors.
Importantly, residential and commercial buildings already have the space to provide children’s programming. No additional infrastructure is required in order to offer this 21st century real estate amenity, all that’s needed are families and smartphones.
Interested in bringing Dearest’s integrated childcare service platform and programming to your building? To find out more about our family amenity for buildings, visit our site or email us at email@example.com!